Summary Essay Example | Topics and Well Written Essays - 250 words - 156

Summary - Essay Example These promotional activities range from the use of fliers, direct mail, newspapers and magazines, billboards, TV, social media, strategic advertisement and the use of a website among others. The business plan has emphasized the importance of creating awareness about the existence of the restaurant if customers are expected to come to the restaurant. For this reason, strategic advertising has to be done so that the most number of potential customers can be reached at one go. This business plan has also highlighted the objectives of the new business, as well as outlined the strategy and plan of action meant to achieve each objective. The costs, measures, and ranges have also been outlined in the business plan. Finally, the timings of each marketing activity have been clearly outlined. All promotional activities from January to December, together with the specific dates that these activities will be carried out have also been given in this business plan. The commuters represent a significant portion of expected consumers as well as customers from nearby businesses. There are at present approximately 15 other businesses in this shopping area including 2 banks, NSLC, Sobeys, a pharmacy and fitness center. Statistics Canada shows that the average Canadian spends about 17% of their yearly earnings eating outside the house. Each of these local businesses represents a consistent number of employees working each day with only a few options for restaurants. There are more restaurants that require a short drive but that may be less convenient for an employee who only has an hour for lunch or wants enjoy a nice meal after work with coworkers. Convenience will play a large role in attracting customers. We will send a mail and gift card which worthies $5 plus our food menu with price for each item and telephone number to every people who lives within 2 kilometers to let them know we are in your neighborhood. Since we are close to highway, we are going to build